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Content is not king

Content is not king

It’s not even a princess. In the castle of all things content-related – web pages, blogs, videos, print materials – content is a peasant.

I read lots of content every day. Most of it I throw into the moat to feed the gators. It’s chum. Odds and ends and bits and pieces used to bait or hook the unsuspecting, yet hopeful, purveyor of useful information.

So if content is not king, what is? What will you use to reel in the customer?

Solutions.

Smart, savvy, engaging, useful, effective, relevant, entertaining, damn that’s good solutions.

There are problems everywhere:

I can’t reach millennials.

No one watches my video.

I need more subscribers.

The cat peed on the sofa.

Find out what your customers are struggling with. Get to the heart of their challenges. Stand in their boots. Now pull out your artillery of solutions and fire away. Tell the royal trumpeters to announce across the land – the solution lies here!

Own the throne. Show and tell solutions. And maybe your content will live happily ever after in Profitville.

Contributors

Julie BattleJulie K. Battle

Director of Client Relations/Sr. Copywriter

There are few roles Julie hasn’t held in the advertising agency business. Everything from copywriter, account executive, creative director, film director, agency owner and several she won’t admit to.

Greg BranchGreg Branch

Brand Strategist

When Greg started writing advertising, state-of-the-art meant sticks and clay tablets. He still hasn’t run out of new ways to say things.

Julie FosterJulie Foster

Marketing Communications Associate

While the majority of Julie’s experience is in the marketing and advertising field, she’s blundered her way through roles for which she felt extremely out of her element: makeup artist, costume designer and props master.

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