Wit, Wisdom & Whizbang

Facebook Twitter LinkedIn

Ginger

Are you fully baked?

I follow Seth Godin. He writes simple, quick blog articles. I don’t always subscribe to his thinking, but more often than not, he gives me something to chew on. Recently, he wrote a blog called, “Fully baked.” It was about people he called knowledge workers – those who go to meetings, are in marketing, or are perhaps lawyers or accountants. He indicated that most knowledge workers act as if they are “fully baked.” Meaning they no longer seek out training or higher learning. They know what they know. Or in the words of an emphatic toddler, “All done!”

I don’t believe I know any of these people. And if I did, I’m pretty sure it would be a short relationship.

Being fully baked is boring. Even the term half-baked is more desirable. If something is half-baked – like an idea – someone has at least stretched the limits of normalcy, they’ve given tried-and-true a colorful twist.

Organizations need people who are constant learners. People with half-baked ideas who are constantly scratching out a new path. Curious, questioning knowledge workers who scan their world for new information or never-seen-before connections. People who ask why. And when they present a potential new way, are greeted with a curious “why not?” not a grump-faced “sounds complicated.”

Resist the urge to be fully baked. Go for more. Don’t settle.

Stand under your half-baked banner with a confident and knowing grin.

Contributors

Julie BattleJulie K. Battle

Director of Client Relations/Sr. Copywriter

There are few roles Julie hasn’t held in the advertising agency business. Everything from copywriter, account executive, creative director, film director, agency owner and several she won’t admit to.

Greg BranchGreg Branch

Brand Strategist

When Greg started writing advertising, state-of-the-art meant sticks and clay tablets. He still hasn’t run out of new ways to say things.

Julie FosterJulie Foster

Marketing Communications Associate

While the majority of Julie’s experience is in the marketing and advertising field, she’s blundered her way through roles for which she felt extremely out of her element: makeup artist, costume designer and props master.

Sign up to receive email notices when new articles are posted to the AMPM blog.

Search

RSS Feed Subscription

Chrome users: To subscribe to our RSS Feed, please install the free Chrome RSS Reader extension.