Wit, Wisdom & Whizbang

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How do you name a blog?

How does a marketing communications agency name its own blog? It asks employees to provide ideas.

In our case, we held a contest. It was nothing fancy, but we did offer a couple of incentives. The winner would receive a Visa® gift card and bragging rights. Believe it or not, it was enough to garner more than 40 entries from 13 employees.

Entries had to reflect the following attributes:

  • Our agency culture of integrity, professionalism and depth.
  • The blog style, which will be quirky, smart and share AMPM’s point of view.

We collected a variety of names, but one name received the most votes: Wit, Wisdom & Whizbang! Our brand strategist, Greg Branch, provided the winning entry. We’re not sure what he did with the gift card, but he’ll always have those bragging rights.

We hope you like the name as much as we do. It certainly encompasses what we’ll deliver in future blog posts. We think it’s pretty catchy, too.


Julie BattleJulie K. Battle

Director of Client Relations/Sr. Copywriter

There are few roles Julie hasn’t held in the advertising agency business. Everything from copywriter, account executive, creative director, film director, agency owner and several she won’t admit to.

Greg BranchGreg Branch

Brand Strategist

When Greg started writing advertising, state-of-the-art meant sticks and clay tablets. He still hasn’t run out of new ways to say things.

Julie FosterJulie Foster

Marketing Communications Associate

While the majority of Julie’s experience is in the marketing and advertising field, she’s blundered her way through roles for which she felt extremely out of her element: makeup artist, costume designer and props master.

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