Wit, Wisdom & Whizbang

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Are you fully baked?

I follow Seth Godin. He writes simple, quick blog articles. I don’t always subscribe to his thinking, but more often than not, he gives me something to chew on. Recently, he wrote a blog called, “Fully baked.” It was about people he called knowledge workers – those who go to meetings, are in marketing, or are perhaps lawyers or accountants. He indicated that most knowledge workers act as if they are “fully baked.” Meaning they no longer seek out training or higher learning. They know what they know. Or in the words of an emphatic toddler, “All done!”

I don’t believe I know any of these people. And if I did, I’m pretty sure it would be a short relationship.

Being fully baked is boring. Even the term half-baked is more desirable. If something is half-baked – like an idea – someone has at least stretched the limits of normalcy, they’ve given tried-and-true a colorful twist.

Organizations need people who are constant learners. People with half-baked ideas who are constantly scratching out a new path. Curious, questioning knowledge workers who scan their world for new information or never-seen-before connections. People who ask why. And when they present a potential new way, are greeted with a curious “why not?” not a grump-faced “sounds complicated.”

Resist the urge to be fully baked. Go for more. Don’t settle.

Stand under your half-baked banner with a confident and knowing grin.


Julie FosterJulie Foster

Account Executive

While the majority of Julie’s experience is in the marketing and advertising field, she’s blundered her way through roles for which she felt extremely out of her element: makeup artist, costume designer and props master.

Lindsay HenryLindsay Henry

Lindsay Henry has over 12 years of communications and professional writing experience across several industries. Her keen understanding of the written word and establishing voice through copy is a major asset in achieving key communication objectives with clarity and creativity.

Greg BranchGreg Branch

When Greg started writing advertising, state-of-the-art meant sticks and clay tablets. For over 40 years, he never seemed to run out of new ways to say things. Greg unexpectedly passed away in 2019 after serving as AMPM’s brand strategist for eight years. His quick wit, gentle demeanor and talent with words is sorely missed, but we are all grateful to have worked with and called him our friend.

Julie BattleJulie K. Battle

There are few roles Julie hasn’t held in the advertising agency business. Everything from copywriter, account executive, creative director, film director, agency owner and several she won’t admit to.

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