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Content is not king

Content is not king

Wednesday, 20 July 2016 15:23
Written by Julie K. Battle

It’s not even a princess. In the castle of all things content-related – web pages, blogs, videos, print materials – content is a peasant.

I read lots of content every day. Most of it I throw into the moat to feed the gators. It’s chum. Odds and ends and bits and pieces used to bait or hook the unsuspecting, yet hopeful, purveyor of useful information.

So if content is not king, what is? What will you use to reel in the customer?

Solutions.

Smart, savvy, engaging, useful, effective, relevant, entertaining, damn that’s good solutions.

There are problems everywhere:

I can’t reach millennials.

No one watches my video.

I need more subscribers.

The cat peed on the sofa.

Find out what your customers are struggling with. Get to the heart of their challenges. Stand in their boots. Now pull out your artillery of solutions and fire away. Tell the royal trumpeters to announce across the land – the solution lies here!

Own the throne. Show and tell solutions. And maybe your content will live happily ever after in Profitville.

Contributors

Julie FosterJulie Foster

Account Executive

While the majority of Julie’s experience is in the marketing and advertising field, she’s blundered her way through roles for which she felt extremely out of her element: makeup artist, costume designer and props master.

Bio | Contact

Lindsay HenryLindsay Henry

Lindsay Henry has over 12 years of communications and professional writing experience across several industries. Her keen understanding of the written word and establishing voice through copy is a major asset in achieving key communication objectives with clarity and creativity.

Greg BranchGreg Branch

When Greg started writing advertising, state-of-the-art meant sticks and clay tablets. For over 40 years, he never seemed to run out of new ways to say things. Greg unexpectedly passed away in 2019 after serving as AMPM’s brand strategist for eight years. His quick wit, gentle demeanor and talent with words is sorely missed, but we are all grateful to have worked with and called him our friend.

Julie BattleJulie K. Battle

There are few roles Julie hasn’t held in the advertising agency business. Everything from copywriter, account executive, creative director, film director, agency owner and several she won’t admit to.

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