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Processes, methods and procedures

I say prŏcess, you say prōcess

At AMPM, we know how to get from here to there without going everywhere. Processes, methods, procedures are the GPS of project management. While flow charts and spreadsheets may be the bane of a creative’s existence, most understand they are a necessity. They not only track progress and costs, they also tell us who did what when. (Hint: the copywriter in the conference room with an Acer Aspire.)

Clients and account managers salivate over cells and columns of data soldiers marching in unison across multiple pages. And how professional do we feel when with the tap of a finger the trade show logistics are merrily in place and we can answer with confidence: “Why yes, your custom telepresence robot is engaging with attendees now.”

There is an upside beyond managing details for both the client and the agency partner. Agencies that employ specific processes can run lean. There is less time spent searching for answers, confirming deadlines and trying to find out when the digital ads go live. This all adds up to savings for the client.

More work done by less people makes clients happy. And happy makes for repeat business.

Thank you Excel spreadsheet.


Julie FosterJulie Foster

Account Executive

While the majority of Julie’s experience is in the marketing and advertising field, she’s blundered her way through roles for which she felt extremely out of her element: makeup artist, costume designer and props master.

Lindsay HenryLindsay Henry

Lindsay Henry has over 12 years of communications and professional writing experience across several industries. Her keen understanding of the written word and establishing voice through copy is a major asset in achieving key communication objectives with clarity and creativity.

Greg BranchGreg Branch

When Greg started writing advertising, state-of-the-art meant sticks and clay tablets. For over 40 years, he never seemed to run out of new ways to say things. Greg unexpectedly passed away in 2019 after serving as AMPM’s brand strategist for eight years. His quick wit, gentle demeanor and talent with words is sorely missed, but we are all grateful to have worked with and called him our friend.

Julie BattleJulie K. Battle

There are few roles Julie hasn’t held in the advertising agency business. Everything from copywriter, account executive, creative director, film director, agency owner and several she won’t admit to.

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