Wit, Wisdom & Whizbang

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How do you name a blog?

How does a marketing communications agency name its own blog? It asks employees to provide ideas.

In our case, we held a contest. It was nothing fancy, but we did offer a couple of incentives. The winner would receive a Visa® gift card and bragging rights. Believe it or not, it was enough to garner more than 40 entries from 13 employees.

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Delightfully Disturbing

Why most company blogs suck. Why this one won’t.

Yes, we said it right up front: Most company blogs suck. For a number of reasons:

1. They're trying to sell. People go to your company blog for your expertise or for entertaining glimpses of your corporate world. If you want people to read your blog, you need to do one (or more) of four things:

  • Help them learn how to be better at their jobs, hobbies or relationships
  • Give them information and facts they will find interesting and enlightening
  • Tell them a story that will make them laugh or cry
  • Show them pictures of a grumpy-looking cat …

If you want people to avoid your blog, use it to deliver your sales pitch. If you want them to return to it again and again, teach them, entertain them, or both.

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Wit, Wisdom & Whizbang

Allow us to share with you some of the more interesting anecdotes that we've encountered over the years. Herein you will find stories to entertain and educate, coupled with highlights of our more recent achievements.

We hope you enjoy our foray into the Blogosphere and return often to be amused and enlightened.

Contributors

Lindsay HenryLindsay Henry

Copywriter

Lindsay Henry has over 12 years of communications and professional writing experience across several industries. Here at AMPM, she lives in the Land of Words. Her keen understanding of the written word and establishing voice through copy is a major asset in achieving key communication objectives with clarity and creativity.

Julie FosterJulie Foster

Account Executive

While the majority of Julie’s experience is in the marketing and advertising field, she’s blundered her way through roles for which she felt extremely out of her element: makeup artist, costume designer and props master.

Julie BattleJulie K. Battle

There are few roles Julie hasn’t held in the advertising agency business. Everything from copywriter, account executive, creative director, film director, agency owner and several she won’t admit to.

Greg BranchGreg Branch

When Greg started writing advertising, state-of-the-art meant sticks and clay tablets. For over 40 years, he never seemed to run out of new ways to say things. Greg unexpectedly passed away in 2019 after serving as AMPM’s brand strategist for eight years. His quick wit, gentle demeanor and talent with words is sorely missed, but we are all grateful to have worked with and called him our friend.

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